The Co-Creation Paradigm book release - Stanford University Press

Ramaswamy & Ozcan CCP BookCover

Read the Preface

Synopsis from Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action,
The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."


Venkat Ramaswamy and
Kerimcan Ozcan. 2014. The Co-Creation Paradigm.
Redwood City: Stanford University Press.


Visit the curated Wiki on Co-Creation Theory & Practice to dive deeper into The Co-Creation Paradigm. [Forthcoming in Spring 2014]

vrcroppedkerimcan3 Visit Kerimcan Ozcan’s website.

The Power of Co-Creation book - Simon & Schuster Free Press Video


Simon & Schuster Free Press Video on The Power of Co-Creation.


The Power of Co-Creation book release - Simon & Schuster Free Press

Venkat Ramaswamy and Francis Gouillart. 2010. The Power of Co-Creation: Build It With Them to Boost Productivity, Growth, and Profits. New York: Simon & Schuster Free Press.



Robert Morris - Amazon Review


Review of The Power of Co-Creation.

Notwithstanding a kind positive review, I particularly like his apt quote of Lao-Tzu's Tao Te Ching

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."


The Future of Competition

Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.


Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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