Co-Creation

2000

The Customer Economy


IW
Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article
Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

View/Download

Regarding Customers as Business Collaborators

shapeimage_2 2
shapeimage_2

Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

View/Download