The Customer Economy

Roundtable at InformationWeek on the new role of the active consumer and the emergence of the customer economy.

Based on the article Consumer Centricity by C. K. Prahalad, Venkat Ramaswamy, and M. S. Krishnan.

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Tags: North America, media, spotlight, practice

Regarding Customers as Business Collaborators

New York Times | USA

Article in the New York Times on the Harvard Business Review article, “Co-opting Customer Competence” (Prahalad and Ramaswamy, 2000).

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Tags: North America, media, spotlight, practice