Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
University of Arizona

Payne Forward Thinking Symposium, Arizona


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Gave an invited talk at the University of Arizona, Eller College of Management, at the Lisle and Roslyn Payne Forward Thinking Symposium. Theme of the event: Marketing in a Connected Customer Era: Social Interactions and Strategic Innovations.

Organized by Robert F. Lusch.


lusch






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