Co-Creation

2004

The Pick of This Year's Crop of Books - BusinessWeek Top 10 Books of 2004

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BusinessWeek

Top 10 Book of 2004


To respond to forces that are shaping consumer behavior, corporations may need to partner with their customers, say C.K. Prahalad and Venkat Ramaswamy in The Future of Competition: Co-Creating Unique Value with Customers (Harvard Business School Press). Only by letting individual corporate customers and consumers fashion products and services will business leaders escape the trap in which their products' only distinction is price, say the two professors at the University of Michigan Business School.

Reviewer Steve Hamm found that the "provocative" book lays out "how to change organizational behavior to make co-creation natural rather than an isolated, heroic act." The authors have sweeping change in mind: Alterations must be made to every corporate function, from product development to sales and marketing. Indeed, what the duo contemplates is nothing less than the democratization of commerce.

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Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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CNBC Forum, India

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Gave a talk and participated in an Executive Forum hosted by CNBC, together with C. K. Prahalad.




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Francis Gouillart

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Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book,
The Power of Co-Creation.


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Competition in the Network Age

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Coverage of the Future of Competition book in The Hindu newspaper, India.


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Philips, India

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Gave a talk at Philips, India.

Hosted by CEO Ramachandran.
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HP Research Labs, Digital Imaging, Palo Alto

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Gave a talk at HP Research Labs, Palo Alto, to the Digital Imaging group.

Hosted by Neerja Raman.
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HP Research Labs

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Gave a talk at HP Research Labs, Palo Alto to the Emerging Markets group.

Hosted by Anand Tawker.





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Infotech, India

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Gave a talk at Infotech, Hyderabad on Technology and Experience Innovation.

Hosted by Chairman Mohan Reddy.
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ICFAI Center for Management Research

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Gave a talk at ICFAI Center for Management Research, India, and engaged with ICFAI casewriters.


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Netting Customers


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Coverage of Future of Competition book in Financial Express India.


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Klandt Wordt Producent - FEM Business, Netherlands

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Article on Co-Creating Value with Customers.


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CNBC TV Series on the Future of Competition




Eight episode TV series, together with C. K. Prahalad, and anchor Ashu Dutt, based on The Future of Competition (HBS Press, 2004).
2010-03-07@22.27.54 copy


Thanks to Subha Chatterjee.
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Buy Video set

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European Centre for Experience Economy

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Presentation at the European Centre for Experience Economy, Netherlands.


Organized by Albert Boswijk.
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HP Research Labs, Bangalore

hp_logo Engagement at HP Research Labs, Bangalore.
Hosted by Dr. Ramani.
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e-Business Thought Leadership Forum

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Keynote Presentation at the e-Business Thought Leadership Forum at Babson, Boston.







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The Power of Design - BusinessWeek


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Mention of The Future of Competition in the cover story, The Power of Design.
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Research and Technology Management Review - The Future of Competition

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Review of The Future of Competition book.

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TVS Electronics, India

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Conducted a Customer Experience and Product Innovation Workshop.

Special thanks to Gopal Srinivasan, Founder and Director, TVS Electronics.
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NIIT: eAngelz CXO Breakfast, Singapore

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Gave a talk on Value Creation and the Future of IT.

Event organized by e-Angelz.

Hosted by Arvind Mehrotra and Rahul Patwardhan, NIIT Technologies.


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The Future of Competition - How to put your customers to work

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Book Excerpt of The Future Of Competition in CIO Magazine.




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Co-Creation: The New Relationship between Customers and Companies

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Review of the Future of Competition book in The Globe and Mail.


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Co-Create to stay ahead

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Coverage of the Future of Competition book in Businessworld.


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Smart Strategies: Putting Ideas to Work

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Mention of the Future of Competition book in Fast Company article.




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The Customer as Collaborator

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Synopsis of The Future of Competition book.

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Exclusive Interview with C. K. Prahalad and Venkatram Ramaswamy - Business Today

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Exclusive Interview on The Future of Competition.

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Adding Customers to the Design Team

"An important book, full of disruptive ideas."
Steve Hamm, BusinessWeek.
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Consumer buylanes

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Adapted from The Future of Competition.


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The Future of Competition

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Prahalad, C. K., and Venkat Ramaswamy. 2004. The Future of Competition: Co-Creating Unique Value with Customers. Boston: Harvard Business School Press.

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Release of a “visionary book” The Future of Competition on the revolutionary concept of co-creation (Harvard Business School Press).
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Business Today, India

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Engaged with Business Today editors and journalists on “The Future of Competition”, together with C. K. Prahalad.

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A "how-else-to-think" guide

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The Future of Competition: A “how-else-to-think” guide.

Book review by S. Ramchander.




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Why 'Bottom Up' Is On Its Way Up

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In an excellent new book, The Future of Competition: Co-Creating Unique Value with Customers, authors C.K. Prahalad and Venkat Ramaswamy describe the consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." In the bottom-up economy, presuming you know what the customer wants is the ultimate error. Prahalad and Ramaswamy instead call for "co-creation of value": The successful products and services from now on will be those developed jointly -- company and customer working hand in hand.

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