Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Strategy+Business

Best Books 2004 - Strategy+Business

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Best Business Books 2004


Prahalad and Ramaswamy demonstrate that personalized experiences are created through the interaction of companies and customers: More-active customers and less-in-control companies “co-create” value, making customers a full element of the business model.

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