Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
MAC Partnership

Pitney Bowes

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Presentation at a Pitney Bowes internal strategy meet in New York, involving Doug Neal from CSC Research & Advisory.

Organized by Kirt Mead, MAC Partnership.

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CSC, London

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Engaged with David Moschella at CSC Research Advisory and Services, and other technology and innovation research executives at the Leading Edge Forum.

Organized by Kirt Mead, MAC Partnership.

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WPP Group, London

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Engaged with senior management at WPP, London.

Organized by Eben Lenderking, MAC Partnership.


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British Airways, London

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 Engaged with British Airways, e-Commerce group.

Organized by Eben Lenderking, MAC Partnership.


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Dunhill, London

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 Engaged with Dunhill Retail Stores.

Organized by Eben Lenderking, MAC Partnership.


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Lloyds TSB, London

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Engaged with Lloyds TSB.

Organized by James Kelly, MAC Partnership.
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Majulah Connection, SIngapore

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Gave a talk on Co-Creating Unique Value with Customers: The Future of Competition.
Hosted by Anthony Ang.
Organized by Kee-Hian Tan, MAC Partnership.
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Francis Gouillart

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Engaged with Francis Gouillart and the MAC Partnership group, Boston.
Start of a partnership that evolved into co-founding the Experience Co-Creation Partnership, in Concord, Massachussetts, and co-authoring the book,
The Power of Co-Creation.


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