A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments
DeSarbo, Wayne S., Geert De Soete, Douglas Carroll, and Venkatram Ramaswamy (1988), "A New Stochastic Ultrametric Tree Unfolding Methodology for Assessing Competitive Market Structure and Deriving Market Segments," Applied Stochastic Models and Data Analysis, 4 (September), 185-204.
View/Download