Life X-verse Co-Creation


Co-Creating Experiences - TMTC Journal of Management

Screen Shot 2013-10-16 at 11.32.18 AM

Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.


Experience Co-Creation - The New Frontier of IT - Leading Edge Forum

Screen Shot 2013-10-20 at 12.37.25 PM

Ramaswamy, Venkat (2005), "Experience Co-Creation: The New Frontier of IT", Leading Edge Forum Journal.

Thanks to David Moschella and Doug Neal.

Screen Shot 2013-10-20 at 12.34.48 PMdavid_moschelladoug_neal


Software Product Assessment Based on Customer Inputs: Metrics and Managerial Implications


Damien, Paul, Mayuram S. Krishnan, Mary C. Meyer, and Venkatram Ramaswamy (2005), “Software product assessment based on customer inputs: metrics and managerial implications,” International Journal of Services and Operations Management, 1, 1, 44-55.