Co-Creating the Future

Life-Experience Value Co-Creation
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Co-Creating Value With Your Customers

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Prahalad, C. K. and Venkat Ramaswamy 2004. "Co-Creating Value With Your Customers", Optimize, January.




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The Essence of Business Agility

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Prahalad, C. K., M. S. Krishnan, and Venkat Ramaswamy, 2002 "The Essence of Business Agility." Optimize September.




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The Collaboration Continuum

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Prahalad, C. K. and Venkat Ramaswamy. 2001 "The Collaboration Continuum." Optimize November.




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