Journal of Marketing

Articles

Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications

Ramaswamy, Venkat and Kerimcan Ozcan (2018), "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications," Journal of Marketing, 82 (July), 19-31.


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Tags: academic, vita, spotlight

Competitive Marketing Behavior in Industrial Markets - Journal of Marketing

Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets," Journal of Marketing, 58 (April), 45-55.


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Tags: academic, vita