Co-Creating the Future

Life-Experience Value Co-Creation
Journal of Business Research

What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation

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Ramaswamy, Venkat and Kerimcan Ozcan (2018), "What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation," Journal of Business Research, 84 (March), 193-205.


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