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An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data

Ramaswamy, Venkatram, Wayne S. DeSarbo, David J. Reibstein, and William T. Robinson (1993), "An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data,"  Marketing Science, 12 (Winter), 103-124. 


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