practice
Co-creation of Value - Towards an Expanded Paradigm of Value Creation
Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation." Marketing Review St. Gallen no. 26 (6):11-17.
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The Collaboration Continuum
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Consumer Centricity
Prahalad, C. K., Venkat Ramaswamy, and M. S. Krishnan, “Consumer Centricity,” Information Week, April 10, 2000.
Invited article featured in Information Week cover story.
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Co-opting Customer Competence (Japanese version)
Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
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The Essence of Business Agility
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Managing in an Era of Discontinuities
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Co-Creating Value With Your Customers
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Co-Creating Development
Ramaswamy, Venkat. 2011. "Co-Creating Development." Development Outreach 13 (2): 38-43.
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The Power of Co-Creation
Ramaswamy, Venkat (2011), "The Power of Co-Creation," Wharton MACK Institute.
Innovation through Co-Creation Conference, Keynote Summary.
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Engajamento E Empreendedorismo Social - DOM
Ramaswamy, Venkat and Andre Coutinho. 2013. "Engajamento E Empreendedorismo Social”, DOM, 22, 58-65.
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CoCriacao Made in Brazil
Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.
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Co-Creating Strategy with Experience Co-Creation
Venkat Ramaswamy and Francis Gouillart, 2008. Co-Creating Strategy with Experience Co-Creation, 10, 4, July-August. Balanced Scorecard Report.
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Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - in Strategy & Leadership
Interview in the Special Issue of Strategy and Leadership on The Value Co-Creation Innovation, on the Tenth Anniversary of The Future of Competition.
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Strategy and Co-Creation Thinking - in Strategy & Leadership
Venkat Ramaswamy and Kerimcan Ozcan. 2013. "Strategy and Co-Creation Thinking." Strategy and Leadership 41 (6): Special Issue: The Value Co-Creation Innovation.
Winner of the 2013 Outstanding Paper Award.
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Co-Creating Experiences - TMTC Journal of Management
Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.
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Experience Co-Creation - The New Frontier of IT - Leading Edge Forum
Ramaswamy, Venkat (2005), "Experience Co-Creation: The New Frontier of IT", Leading Edge Forum Journal.
Thanks to David Moschella and Doug Neal.
Manager as Consumer
C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.
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Building a Culture of Co-Creation at Mahindra - in Strategy & Leadership
Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (2), 12-18.
See also:
Mahindra and Ross School Global Program for Management Development (GPMD): Building a Culture of Co-Creation
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Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission
Ramaswamy, Venkat. 2014. "Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value." European Commission, Open Innovation 2.0, forthcoming.
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Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative For Producers, Consumers, and Society - in Strategy & Leadership
Part Two of an Interview in the Special Issue of Strategy and Leadership on Understanding and Implementing Value Co-Creation, on the Tenth Anniversary of The Future of Competition.
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Integrating Strategic Risks in Managing Co-Creative Enterprises
Frigo, M., Læssøe, H., & Ramaswamy, V. (2015). “Integrating Strategic Risks in Managing Co-Creative Enterprises,” Journal of Enterprise Risk Management, 1(1).
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Harvard Business Review on Customer Relationship Management
Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.
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