Co-Creating the Future

Life-Experience Value Co-Creation
Journal of Interactive Marketing
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Co-Creation Experiences-The Next Practice in Value Creation

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Prahalad, C. K., and Venkat Ramaswamy. 2004. "Co-creation experiences: The next practice in value creation." Journal of Interactive Marketing no. 18 (3):5-14.
2010-07-25@13.05.27


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