Consumer Centricity

Prahalad, C. K., Venkat Ramaswamy, and M. S. Krishnan, “Consumer Centricity,” Information Week, April 10, 2000.

Invited article featured in Information Week cover story.

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Tags: practice, vita

Think of Customers as Collaborators

Dividend | Ross School of Business

Venkat Ramaswamy 2000. "Think of Customers as Collaborators". Dividend Spring.

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Tags: practice

Effects of Brand Local-Non-Local Origin on Consumer Attitudes in Developing Countries

Journal of Consumer Psychology

Batra, Rajeev, Venkatram Ramaswamy, S. Ramachander, Dana Alden, and Jan Benedict Steenkamp (2000), “Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries,” Journal of Consumer Psychology, 9 (2), 83-95.

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Tags: academic, vita

Co-opting Customer Competence (Japanese version)

Harvard Business Review

Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87.

Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.

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Tags: NonEnglish, practice

Co-opting Customer Competence

Harvard Business Review

Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87.

This article introduced the revolutionary concept of “Co-Creation” with customers.

Harvard Business Review Bestseller.

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Tags: spotlight, vita, practice