Co-Creating Unique Value With Customers

C. K. Prahalad and Venkat Ramaswamy (2004), “Co-Creating Unique Value With Customers”, Strategy & Leadership, 32, 3.

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Co-Creation Experiences-The Next Practice in Value Creation

Journal of Interactive Marketing

Prahalad, C. K., and Venkat Ramaswamy. 2004. "Co-creation experiences: The next practice in value creation." Journal of Interactive Marketing no. 18 (3):5-14.

JIM Top Article.

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Co-Creating Value With Your Customers

Optimize

Prahalad, C. K. and Venkat Ramaswamy 2004. "Co-Creating Value With Your Customers", Optimize, January.

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