Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
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Articles

Design and Co-Creation - Science of Machine

Science of Machine
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Ramaswamy , Venkat. 2007. “Design and Co-Creation”, Science of Machine, 59, 1, January. (Japanese).










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Co-opting Customer Competence (Japanese version)

Harvard Business Review
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Prahalad, C. K., and Venkat Ramaswamy. 2000. "Co-opting Customer Competence." Harvard Business Review no. 78 (1):79-87. 

Japanese version of the bestselling Harvard Business Review article that introduced the revolutionary concept of “Co-Creation” with customers.
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Die neue Kraft der Käufer

Stadtansichten
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Ramaswamy, Venkat 2002. “Die neue Kraft der Käufer” Stadtansichten.







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CoCriando O Futuro

Harvard Business Review
hbr brasil 2012-06

Ramaswamy, Venkat (2012). "CoCriando O Futuro." Harvard Business Review Brasil 90 (6): 20-29.









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Impulsionando A CoCriação no Setor Publico

Symnetics
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Ramaswamy, Venkat and Andre Coutinho. 2013. "Impulsionando A CoCriacao No Setor Publico", Symnetics Report (May).









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Plataforma->CoCriação->desenvolvimento

HSM Management
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Ramaswamy, Venkat (2011), "Plataforma->CoCriação->desenvolvimento," HSM Magazine.







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Co-Creation of Value - Innovation in Brazil

Symnetics
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Ramaswamy, Venkat and Andre Coutinho. 2009. "Co-Creation of Value: Innovation in Brazil", Symnetics Report (May).


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Engajamento E Empreendedorismo Social - DOM

DOM
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Ramaswamy, Venkat and Andre Coutinho. 2013. "Engajamento E Empreendedorismo Social”, DOM, 22, 58-65.










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CoCriacao Made in Brazil

DOM

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Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.










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