The Power of Co-Creation

Ramaswamy, Venkat (2011), "The Power of Co-Creation," Wharton MACK Institute.
Innovation through Co-Creation Conference, Keynote Summary.

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Plataforma->CoCriação->desenvolvimento

HSM Management

Ramaswamy, Venkat (2011), "Plataforma->CoCriação->desenvolvimento," HSM Magazine.

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Building a Co-Creative Performance Management System

Balanced Scorecard Report | Palladium | Harvard Business Publishing

balanced-scorecard-report-co-creative-performance-management-system

Ramaswamy, Venkat and Francis Gouillart. 2011. "Building a Co-Creative Performance Management System", Balanced Scorecard Report, 13 (2), March-April.

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Co-Creating Development

Development Outreach | World Bank

Ramaswamy, Venkat. 2011. "Co-Creating Development." Development Outreach 13 (2): 38-43.

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It's about Human Experiences . . . and Beyond, to Co-Creation

Industrial Marketing Management

Ramaswamy, Venkat. 2011b. “It's about Human Experiences . . . and Beyond, to Co-Creation." Industrial Marketing Management 40 (2): 195–96.

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