Co-Creating the Future

Life-Experience Value Co-Creation
2002
Articles | 2003 | 2001

The Essence of Business Agility

Optimize
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Prahalad, C. K., M. S. Krishnan, and Venkat Ramaswamy, 2002 "The Essence of Business Agility." Optimize September.




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Die neue Kraft der Käufer

Stadtansichten
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Ramaswamy, Venkat 2002. “Die neue Kraft der Käufer” Stadtansichten.







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The Co-Creation Connection

Strategy+Business
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Prahalad, C. K., and Venkat Ramaswamy. 2002. "The Co-Creation Connection." Strategy and Business (27):50-61.

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Company think versus customer think. Products and services versus human experiences.





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Harvard Business Review on Customer Relationship Management

Harvard Business Review
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Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.

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