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Life-Experience Value Co-Creation
Harvard Business Publishing
Articles
Building a Co-Creative Performance Management System
Ramaswamy, Venkat and Francis Gouillart. 2011. "Building a Co-Creative Performance Management System",
Balanced Scorecard Report
, 13 (2), March-April.
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Co-Creating Strategy with Experience Co-Creation
Venkat Ramaswamy and Francis Gouillart, 2008. Co-Creating Strategy with Experience Co-Creation, 10, 4, July-August. Balanced Scorecard Report.
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