Explaining Downstream Integration
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Majumdar, Sumit and Venkatram Ramaswamy (1994), "Explaining Downstream Integration," Managerial and Decision Economics, 15, 119-129.
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Issues in the Specification and Application of Latent Structure Models of Choice
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A Latent Class Poisson Regression Model for Heterogeneous Count Data
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Wedel, Michel, Wayne S. DeSarbo, Jan Roelf Bult, and Venkatram Ramaswamy (1994), "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, 8, 397-411.
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CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing
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DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.
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On the Role of Social Asset Specificity in Channel Integration
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Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.
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Competitive Marketing Behavior in Industrial Markets - Journal of Marketing
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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis
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Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.
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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute
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DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.
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