Explaining Downstream Integration
Majumdar, Sumit and Venkatram Ramaswamy (1994), "Explaining Downstream Integration," Managerial and Decision Economics, 15, 119-129.
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Issues in the Specification and Application of Latent Structure Models of Choice
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A Latent Class Poisson Regression Model for Heterogeneous Count Data
Wedel, Michel, Wayne S. DeSarbo, Jan Roelf Bult, and Venkatram Ramaswamy (1994), "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, 8, 397-411.
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CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing
DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.
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On the Role of Social Asset Specificity in Channel Integration
Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.
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Competitive Marketing Behavior in Industrial Markets - Journal of Marketing
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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis
Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.
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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute
DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.
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