International Journal of Research in Marketing
Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications
Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.
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Evolutionary Preference Segmentation with Panel Survey Data - An Application to New Products
Received an Honorable Mention for Best Paper.
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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing
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