Co-Creating Strategy with Experience Co-Creation

Palladium | Balanced Scorecard Report | Harvard Business Publishing

Venkat Ramaswamy and Francis Gouillart, 2008. Co-Creating Strategy with Experience Co-Creation, 10, 4, July-August. Balanced Scorecard Report.

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Co-Creating Value through Customers' Experiences - The NIKE Case

Strategy and Leadership

Ramaswamy, Venkat. 2008. "Co-Creating Value through Customers' Experiences - The NIKE Case." Strategy and Leadership 36 (5): 9-14.

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Tags: academic, spotlight, practice, vita