An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand
Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.
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Joint Segmentation on Distinct Interdependent Bases with Categorical Data
Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1996), “Joint Segmentation on Distinct Interdependent Bases with Categorical Data,” Journal of Marketing Research, 33 (August), 337-350.
Finalist for Paul E. Green Award for Best Paper.
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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models - Structural Equation Modeling
Jedidi, Kamel, Venkatram Ramaswamy, Wayne S. DeSarbo, and Michel Wedel (1996), “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models,” Structural Equation Modeling, 3 (3), 266-289.
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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing
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A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data
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Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options
DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.
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