Co-Creating the Future

Life-Experience Value Co-Creation
1996

An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand

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Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.


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Joint Segmentation on Distinct Interdependent Bases with Categorical Data

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Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1996), “Joint Segmentation on Distinct Interdependent Bases with Categorical Data,” Journal of Marketing Research, 33 (August), 337-350.

Finalist for Paul E. Green Award for Best Paper. 




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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models - Structural Equation Modeling

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Jedidi, Kamel, Venkatram Ramaswamy, Wayne S. DeSarbo, and Michel Wedel (1996), “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models,” Structural Equation Modeling, 3 (3), 266-289.




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Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing

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Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.






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A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data

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DeSarbo, Wayne, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data,” Marketing Letters, 7, 2, 131-145.






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Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

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DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




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