Ross School of Business

Articles

Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics

Chakrabarti, Avik and Venkat Ramaswamy. 2013. “Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics.” Working Paper. Ross School of Business, November.



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Tags: academic

Think of Customers as Collaborators

Venkat Ramaswamy 2000. "Think of Customers as Collaborators". Dividend Spring.



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Tags: practice