Co-Creating the Future

Life-Experience Value Co-Creation
2003

Manager as Consumer

Screen Shot 2013-11-05 at 7.17.40 AM

C. K. Prahalad, M.S. Krishnan. and Venkat Ramaswamy (2003). Manager as Consumer - The Essence of Agility. The ICFAI Journal of Managerial Economics. August. 1, 1.



View/Download

The New Frontier of Experience Innovation - MIT Sloan Management Review

Screen Shot 2013-07-02 at 12.32.32 PM
Prahalad, C. K., and Venkat Ramaswamy. 2003. "The New Frontier of Experience Innovation." MIT Sloan Management Review no. 44 (4):12-18.
mitsmr

Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice.

View/Download