Co-Creating the Future

Life-Experience Value Co-Creation
Management Science

Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology

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Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.








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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis

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Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.








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