Building a Co-Creative Performance Management System
Are You Ready for the Co-Creation Movement? - IESE Insights
Co-creation of Value - Towards an Expanded Paradigm of Value Creation
Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation." Marketing Review St. Gallen no. 26 (6):11-17.
Design and Co-Creation - Science of Machine
Ramaswamy , Venkat. 2007. “Design and Co-Creation”, Science of Machine, 59, 1, January. (Japanese).
The Collaboration Continuum
Prahalad, C. K. and Venkat Ramaswamy. 2001 "The Collaboration Continuum." Optimize November.
Leading the Transformation to Co-Creation of Value
Co-Creation Experiences-The Next Practice in Value Creation
Prahalad, C. K., and Venkat Ramaswamy. 2004. "Co-creation experiences: The next practice in value creation." Journal of Interactive Marketing no. 18 (3):5-14.
JIM Top Article.
The New Frontier of Experience Innovation - MIT Sloan Management Review
The Co-Creation Connection
Co-opting Customer Competence
Building the Co-Creative Enterprise-Harvard Business Review
Managing in an Era of Discontinuities
Prahalad, C. K. and Venkat Ramaswamy. 2001 "Managing in an Era of Discontinuities: The Challenge of Organizational Transformation." International Consortium for Executive Development Research, June.
Co-Creating Value With Your Customers
Prahalad, C. K. and Venkat Ramaswamy 2004. "Co-Creating Value With Your Customers", Optimize, January.
Co-Creating Unique Value With Customers
Co-Creating Experiences of Value with Customers
CoCriando O Futuro
Co-Creating Value through Customers' Experiences - The NIKE Case
Competing through Co-Creation: Innovation at Two Companies
Ramaswamy, Venkat. 2011. "Co-Creating Development." Development Outreach 13 (2): 38-43.
CEOs Must Engage All Stakeholders
Co-Creating Strategic Risk-Return Management
Impulsionando A CoCriação no Setor Publico
The Power of Co-Creation
Ramaswamy, Venkat (2011), "The Power of Co-Creation," Wharton MACK Institute.
Innovation through Co-Creation Conference, Keynote Summary.
Co-Creation of Value - Innovation in Brazil
Engajamento E Empreendedorismo Social - DOM
Ramaswamy, Venkat and Andre Coutinho. 2013. "Engajamento E Empreendedorismo Social”, DOM, 22, 58-65.
CoCriacao Made in Brazil
Andre Coutinho and Venkat Ramaswamy, 2010. "CoCriacao Made in Brazil." DOM (Mar-June, 11). 17-23.
Rethinking the Concept of Surplus - Embracing Co-Creation Experiences in Economics
Chakrabarti, Avik and Venkat Ramaswamy (2014), "Re-Thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics," BE Journal of Economic Analysis & Policy, 14 (4), 1283-97.
Venkat Ramaswamy - A Ten-Year Perspective on How the Value Co-Creation Revolution is Transforming Competition - in Strategy & Leadership
Interview in the Special Issue of Strategy and Leadership on The Value Co-Creation Innovation, on the Tenth Anniversary of The Future of Competition.
Strategy and Co-Creation Thinking - in Strategy & Leadership
Venkat Ramaswamy and Kerimcan Ozcan. 2013. "Strategy and Co-Creation Thinking." Strategy and Leadership 41 (6): Special Issue: The Value Co-Creation Innovation.
Winner of the 2013 Outstanding Paper Award.
Co-Creating Experiences - TMTC Journal of Management
Ramaswamy, Venkat. 2005. "Co-Creating Experiences.” TMTC Journal of Management July:6-14.
Building a Culture of Co-Creation at Mahindra - in Strategy & Leadership
Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (2), 12-18.
Mahindra and Ross School Global Program for Management Development (GPMD): Building a Culture of Co-Creation
Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value - European Commission
Ramaswamy, Venkat. 2014. "Wealth-Welfare-Wellbeing, Private-Public-Social Ecosystem Innovation, and Co-Creation of Value." European Commission, Open Innovation 2.0, forthcoming.
Venkat Ramaswamy - How Value Co-Creation With Stakeholders is Transformative For Producers, Consumers, and Society - in Strategy & Leadership
Part Two of an Interview in the Special Issue of Strategy and Leadership on Understanding and Implementing Value Co-Creation, on the Tenth Anniversary of The Future of Competition.
Integrating Strategic Risks in Managing Co-Creative Enterprises
Frigo, M., Læssøe, H., & Ramaswamy, V. (2015). “Integrating Strategic Risks in Managing Co-Creative Enterprises,” Journal of Enterprise Risk Management, 1(1).
Brand Value Co-Creation in a Digitalized World - An Integrative Framework and Research Implications
Ramaswamy, Venkat and Kerimcan Ozcan (2016), "Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications," International Journal of Research in Marketing, 33 (1), 93-106.
A Guide to Co-Creating Value with Your Customers - Leading Edge Forum
What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation
Ramaswamy, Venkat and Kerimcan Ozcan (2018), "What is Co-Creation? An Interactional Creation Framework and its Implications for Value Creation," Journal of Business Research, 84 (March), 193-205.
Offerings as Digitalized Interactive Platforms - A Conceptual Framework and Implications
Ramaswamy, Venkat and Kerimcan Ozcan (2018), "Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications," Journal of Marketing, 82 (July), 19-31.