Latent Class Metric Conjoint Analysis
DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis, Marketing Letters, 3, 273-288.
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Life-Experience Value Co-Creation
DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis, Marketing Letters, 3, 273-288.
View/Download