Life-Experience Value Co-Creation
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data
Ramaswamy, Venkatram, Wayne S. DeSarbo, David J. Reibstein, and William T. Robinson (1993), "An Empirical Pooling Approach for Estimating Marketing Mix Elasticities With PIMS Data," Marketing Science, 12 (Winter), 103-124.
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