Making CSM a Power Tool
Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.
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Life-Experience Value Co-Creation
Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.
View/Download