Life-Experience Value Co-Creation
Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing
Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.
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