Co-Creating the Future

Life-Experience Value Co-Creation

A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data

Marketing Letters
ml
DeSarbo, Wayne, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data,” Marketing Letters, 7, 2, 131-145.






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