Co-Creating the Future

Life-Experience Value Co-Creation

Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology

mgmtsci


Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.








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