Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens

Building a Culture of Co-Creation at Mahindra - in Strategy & Leadership

slcover

Venkat Ramaswamy and Naveen Chopra. 2014. “Building a Culture of Co-Creation: at Mahindra.” Strategy and Leadership 42 (2), 12-18.


See also:
Mahindra and Ross School Global Program for Management Development (GPMD): Building a Culture of Co-Creation




View/Download