Co-Creation

CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing

jdm

DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.


View/Download