Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
MIT Sloan Management Review

The New Frontier of Experience Innovation - MIT Sloan Management Review

Screen Shot 2013-07-02 at 12.32.32 PM
Prahalad, C. K., and Venkat Ramaswamy. 2003. "The New Frontier of Experience Innovation." MIT Sloan Management Review no. 44 (4):12-18.
mitsmr

Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice.

View/Download