Co-Creation

MIT Sloan Management Review

The New Frontier of Experience Innovation - MIT Sloan Management Review

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Prahalad, C. K., and Venkat Ramaswamy. 2003. "The New Frontier of Experience Innovation." MIT Sloan Management Review no. 44 (4):12-18.
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Winner of the MIT PwC Award for Best Article for contribution to advancement of management practice.

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