Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Journal of Consumer Psychology

Effects of Brand Local-Non-Local Origin on Consumer Attitudes in Developing Countries

jcp

Batra, Rajeev, Venkatram Ramaswamy, S. Ramachander, Dana Alden, and Jan Benedict Steenkamp (2000), “Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries,” Journal of Consumer Psychology, 9 (2), 83-95.





View/Download