Customer Satisfaction for Financial Services - The Role of Products, Services, and Information Technology
1999 Management Science
Krishnan, Mayuram, Venkatram Ramaswamy, Mary C. Meyer, and Paul Damien (1999), “Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology,” Management Science, 45 (September), 1194-1209.
Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1999), “Reply to a Note on Ramaswamy et al.’s Latent Joint Segmentation Models,” Journal of Marketing Research, 36 (February), 115-119.
1999 Conjoint Measurement
Venkatram Ramaswamy and Steven H. Cohen (1999), “Latent Class Models for Conjoint Analysis,” Conjoint Measurement: Methods and Applications, in Anders Gustafsson, Andreas Herrmann, and Frank Huber (eds.), Springer-Verlag.
1999 Working Paper
Ramaswamy, Venkatram, Trivellore E. Raghunathan, Steven H. Cohen, and Kerimcan Ozcan (1999), “A Multiple Imputation Approach for the Analysis of Missing Data in Marketing Research,” Working Paper, University of Michigan Business School, March.