Co-Creation

Marketing Letters

Modeling Methods for Discrete Choice Analysis

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Ben-Akiva, Moshe, Daniel McFadden, Makoto Abe, Ulf Bockenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt, and Dan Steinberg (1997), “Modeling Methods for Discrete Choice Analysis,” Marketing Letters, 8, 3, 273-286.





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A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data

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DeSarbo, Wayne, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data,” Marketing Letters, 7, 2, 131-145.






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Market Segmentation with Choice-based Conjoint Analysis

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Steve Cohen (1995), “Market Segmentation with Choice-based Conjoint Analysis”, Marketing Letters, March, 6, 2, 137-147.






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Issues in the Specification and Application of Latent Structure Models of Choice

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Bockenholt, Ulf, Hamparsum Bozdogan, Wayne S. DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, and Mike Zenor (1994), “Issues in the Specification and Application of Latent Structure Models of Choice,” Marketing Letters, 5, 4 (October), 323-334.




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Latent Class Metric Conjoint Analysis

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DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis,  Marketing Letters, 3, 273-288.





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