Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
1992

Latent Class Metric Conjoint Analysis

ml

DeSarbo, Wayne S., Michel Wedel, Marco Vriens, and Venkatram Ramaswamy (1992), "Latent Class Metric Conjoint Analysis,  Marketing Letters, 3, 273-288.





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