Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Strategic Management Journal

Going Direct to Market - The Influence of Exchange Conditions - Strategic Management Journal

smj

Majumdar, Sumit and Venkatram Ramaswamy (1995), “Going Direct to Market: The Influence of Exchange Conditions,” Strategic Management Journal, 16, 5, 353-372.


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