Co-Creation

1994

Explaining Downstream Integration

mde

Majumdar, Sumit and Venkatram Ramaswamy (1994), "Explaining Downstream Integration," Managerial and Decision Economics, 15, 119-129.

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Issues in the Specification and Application of Latent Structure Models of Choice

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Bockenholt, Ulf, Hamparsum Bozdogan, Wayne S. DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, and Mike Zenor (1994), “Issues in the Specification and Application of Latent Structure Models of Choice,” Marketing Letters, 5, 4 (October), 323-334.




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A Latent Class Poisson Regression Model for Heterogeneous Count Data

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Wedel, Michel, Wayne S. DeSarbo, Jan Roelf Bult, and Venkatram Ramaswamy (1994), "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, 8, 397-411.


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CRISP Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing

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DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), "CRISP: Customer Response-Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing," Journal of Direct Marketing, 8, 3 (Summer), 7-20.


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On the Role of Social Asset Specificity in Channel Integration

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Majumdar, Sumit and Venkatram Ramaswamy (1994), "On the Role of Social Asset Specificity in Channel Integration," Journal of Institutional and Theoretical Economics, 150, 2 (June), 375-400.


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Competitive Marketing Behavior in Industrial Markets - Journal of Marketing

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Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets," Journal of Marketing, 58 (April), 45-55.


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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis

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Ramaswamy, Venkatram, Eugene W. Anderson, and Wayne S. DeSarbo (1994), " A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis," Management Science, 40 (March), 3, 405-417.








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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute

msi

DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.




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