Co-Creation

1990

SCULPTRE - A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data

jmr

Ramaswamy, Venkat and Wayne S. DeSarbo (1990), "SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data,"  Journal of Marketing Research, 27 (November), 418-427. 

Based on a Ph.D. dissertation (Wharton School), co-chaired by Professors Wayne S. DeSarbo and David J. Reibstein.


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