Co-Creation

1996

An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand

asmda

Chatterjee, Rabikar and Venkatram Ramaswamy (1996), “An Extended Mover-Stayer Model for Diagnosing the Dynamics of Trial and Repeat for a New Brand,” Applied Stochastic Models and Data Analysis, 12, 165-178.


View/Download

Joint Segmentation on Distinct Interdependent Bases with Categorical Data

jmr

Ramaswamy, Venkatram, Rabikar Chatterjee, and Steven H. Cohen (1996), “Joint Segmentation on Distinct Interdependent Bases with Categorical Data,” Journal of Marketing Research, 33 (August), 337-350.

Finalist for Paul E. Green Award for Best Paper. 




View/Download

On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models - Structural Equation Modeling

sem

Jedidi, Kamel, Venkatram Ramaswamy, Wayne S. DeSarbo, and Michel Wedel (1996), “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models,” Structural Equation Modeling, 3 (3), 266-289.




View/Download

Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm - International Journal of Research in Marketing

ijrm
Bucklin, Louis P., Venkatram Ramaswamy, and Sumit Majumdar (1996), “Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm,” International Journal of Research in Marketing, 13, 1, (February) 73-87.






View/Download

A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data

ml
DeSarbo, Wayne, Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “A Spatial Interaction Model for Mapping Bundle Compositions with Pick-Any Data,” Marketing Letters, 7, 2, 131-145.






View/Download

Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

msi

DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




View/Download