Co-Creation

1995

Making CSM a Power Tool

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Ryan, Michael J., Thomas Buzas, and Venkatram Ramaswamy (1995), “Making CSM a Power Tool”, Marketing Research, 7, 3 (Summer), 11-16.


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Analyzing Constant-Sum Multiple Criterion Data - A Segment-Level Approach

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Rabikar Chatterjee (1995), “Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach,” Journal of Marketing Research, 32 (May), 222-232.



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Going Direct to Market - The Influence of Exchange Conditions - Strategic Management Journal

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Majumdar, Sumit and Venkatram Ramaswamy (1995), “Going Direct to Market: The Influence of Exchange Conditions,” Strategic Management Journal, 16, 5, 353-372.


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Market Segmentation with Choice-based Conjoint Analysis

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DeSarbo, Wayne S., Venkatram Ramaswamy, and Steve Cohen (1995), “Market Segmentation with Choice-based Conjoint Analysis”, Marketing Letters, March, 6, 2, 137-147.






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