Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Marketing Review St. Gallen

Co-creation of Value - Towards an Expanded Paradigm of Value Creation


ccvstgallen

Ramaswamy, Venkat. 2009. "Co-creation of value - towards an expanded paradigm of value creation."
Marketing Review St. Gallen no. 26 (6):11-17.



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