Co-Creation

Marketing Science Institute

Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

msi

DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




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CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute

msi

DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.




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