Life-eXperience Value Co-Creation

Interactional Creation of Value with a PIE X lens
Marketing Science Institute

Deriving Joint Space Maps of Bundle Compositions and Market Segments - An Application to New Product Options

msi

DeSarbo, Wayne S., Venkatram Ramaswamy, Michel Wedel, and Tammo Bijmolt (1996), “Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options, Technical Report, Marketing Science Institute, 96-122.




View/Download

CRISP - Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing - Marketing Science Institute

msi

DeSarbo, Wayne S. and Venkatram Ramaswamy (1994), “CRISP: Customer Response Based Iterative Segmentation Procedures for Response Modeling in Direct Marketing,” Technical Report, Marketing Science Institute.




View/Download