Co-Creation

2002

The Essence of Business Agility

Screen Shot 2013-07-07 at 1.45.23 PM
Prahalad, C. K., M. S. Krishnan, and Venkat Ramaswamy, 2002 "The Essence of Business Agility." Optimize September.




View/Download

Die neue Kraft der Käufer

Screen Shot 2013-07-07 at 3.23.59 PM
Ramaswamy, Venkat 2002. “Die neue Kraft der Käufer” Stadtansichten.







View/Download

The Co-Creation Connection

Screen Shot 2013-07-02 at 12.13.22 PM
Prahalad, C. K., and Venkat Ramaswamy. 2002. "The Co-Creation Connection." Strategy and Business (27):50-61.

shapeimage_2


Company think versus customer think. Products and services versus human experiences.





View/Download

Harvard Business Review on Customer Relationship Management

Screen Shot 2016-11-05 at 3.41.25 PM

Features the article, ‘Co-opting Customer Competence”, by C. K. Prahalad and Venkatram Ramaswamy.

View/Download