Co-Creation

Journal of Interactive Marketing

Co-Creation Experiences-The Next Practice in Value Creation

Screen Shot 2013-07-06 at 1.39.29 PM
Prahalad, C. K., and Venkat Ramaswamy. 2004. "Co-creation experiences: The next practice in value creation." Journal of Interactive Marketing no. 18 (3):5-14.
2010-07-25@13.05.27


JIM Top Article.






View/Download